The project, which has lead to Fitzcarraldo, will be built in partnership with http://cultureactioneurope.org/">Culture Action Europe (Belgium), http://www.eccom.it/">ECCOM Projects srl (Rome), http://www.intercult.se/">Intercult Productions Ek. For. (Sweden). The tender, with deadline to August 21, 2015, had as objective the study at the center of the project to provide effective approaches and methods in the development of the public, to be distributed among the different European cultural organizations. These methods can also be used as a basis for the selection criteria in future calls for proposals published under the Creative Europe program.
The study also aims to equip cultural leaders with the means to become a convincing case giving more attention and importance to the public: this should be done both internally (ie against the board of directors, in communication and art departments, committees advisory and other decision-making structures) but also externally (eg with public authorities, patrons, friends schemes, sponsors, etc.).