[Texto disponible solo en inglés] In the 1970’s cinema was expanded; in the 1990’s it met ‘new media’ as soft cinema. In 2010 the technological landscape is ripe to combine these, siting cinema in a live performance context. As such a body of work is built, called ‘live cinema’ by its practitioners and curators, it is worth taking a step back and asking just what the value of the live in live cinema could be?